Privacy Policy

1. Information We Collect

We collect information that helps us provide you with a seamless, secure experience, from browsing our rugged apparel to checking out with confidence.

Information You Provide Directly:

• Identity & Contact Data: Name, email address, shipping/billing address, phone number when you create an account, make a purchase, or contact our customer service.
• Transaction & Payment Data: Payment information (processed securely via our partners like Visa, Mastercard, JCB, and PayPal), order history, and product selections.
• Profile & Preference Data: Your size preferences, wish lists, and communication preferences.
• Correspondence: Records of your communications with our Saint Louis-based team at [email protected].

Information Collected Automatically:

• Device & Browsing Data: IP address, browser type, device type, operating system, and referring URLs.
• Usage Data: Pages you view, time spent on site, products you explore (like our flannels, denim, or gear), and how you navigate our menus.
• Location Data: General geographic location (at country/region level) to provide correct shipping information and comply with regional regulations.

2. How We Use Your Information

We use your data with the same clarity and purpose that defines our products—no hidden steps, just reliable performance.

• To Fulfill Your Orders & Service: Process payments, ship your American-made gear worldwide (excluding specific remote regions), manage returns, and provide customer support from our workshop at 2187 Blane Street.
• To Communicate With You: Send order confirmations, shipping updates, and respond to your inquiries. With your consent, we may share news about new arrivals in categories like Boys Apparel, Beanies, or Auto Accessories.
• To Improve Your Experience: Analyze site usage to make our navigation (through menus like “Backpacks & Accessories” or “Gear”) more intuitive and our product offerings more relevant to adventurers like you.
• To Secure Our Services: Protect against fraud, ensure the security of our checkout process, and maintain the integrity of our systems.
• To Comply With Laws: Meet our legal obligations as a U.S.-based global retailer.

3. Sharing & Disclosure of Information

We treat your data with the same care we put into our craftsmanship. We do not sell your personal information. We share it only as described below:

• Service Providers: Trusted partners who perform essential functions on our behalf, such as payment processing (PayPal, card networks), shipping carriers, IT infrastructure, and customer service software. They are contractually bound to protect your data.
• Legal Requirements: If required by law, regulation, or legal process (such as a court order).
• Business Transfers: In connection with a merger, sale of company assets, or acquisition, where customer information may be transferred as a business asset.
• With Your Consent: In any other circumstances where we have obtained your explicit permission.

4. Data Storage & Security

Your security is built into our process. We implement robust technical and organizational measures designed to protect your information.

• Encryption: Our checkout and sensitive data transmissions use advanced encryption technology (SSL/TLS).
• Secure Storage: Data is stored on secure servers with access limited to authorized personnel.
• Data Retention: We retain personal information only as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, or resolve disputes.
• Global Operations: While we craft in Saint Louis, we serve customers globally. Your data may be processed and stored in the United States or other countries where our service providers operate, always under appropriate safeguards.

5. Your Rights & Choices

You have control over your personal information, consistent with applicable laws (such as GDPR for European users or CCPA for California residents).

• Access & Correction: You can access and update your account information through your profile on our site.
• Marketing Communications: You can opt-out of promotional emails by clicking the “unsubscribe” link in any email. You will still receive transactional messages about your orders.
• Data Deletion & Portability: You may request deletion of your personal data or a copy of the data we hold about you, subject to legal limitations.
• Cookie Preferences: Manage your cookie settings through your browser controls (see Section 6).
• Do Not Track: Our site does not currently respond to “Do Not Track” browser signals. We rely on the cookie controls described below.

To exercise these rights, please contact us using the details in Section 8. We will respond to legitimate requests in a timely manner, consistent with the straightforward service we promise.

6. Cookies & Tracking Technologies

Like most modern websites, we use cookies and similar technologies to make your experience functional, secure, and efficient.

• Essential Cookies: Required for core functions like secure login, shopping cart operation, and payment processing. Our site cannot function properly without them.
Analytics & Performance Cookies: Help us understand how visitors use our site (e.g., which menu categories like “Flannels” or “Cowboy Golf” are popular) so we can improve performance and design.
• Advertising Cookies: Used to deliver relevant ads about our gear and apparel on other platforms you may visit.

You can manage cookie preferences through your browser settings. Note that disabling certain cookies may affect the functionality of our website, including the checkout process.

7. International Transfers

Hooey Brands is based in the United States. If you are accessing our site from outside the U.S., your information will be transferred to and processed in the U.S. We ensure appropriate safeguards are in place for such transfers in accordance with applicable data protection laws.

8. Contact Us

9. Changes to This Policy

We may update this policy periodically to reflect changes in our practices or legal requirements. The “Effective Date” at the top will indicate when it was last revised. We encourage you to review this page occasionally to stay informed.